12 THINGS BUSINESS OWNERS GET WRONG WITH PODCASTING
This 12-part series is featured on my podcast, Podcasting Strategy Simplified, and takes a up-close look at common mistakes business owners make when they bring podcasting into their content mix. Each episode presents the main issue on the table, how business owners are looking at said issue through the wrong lens, and impactful tips and strategy you can utilize so you don't make the same mistakes in your podcasting efforts.
Listen, watch, and enjoy!
THE ISSUE: Business owners think "VIP" guests will automatically build their audience.
THE REALITY: If you're leaning into guest-driven content and it's not building your audience, one of two things may be happening:
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Your audience simply isn't jiving with your guests
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You're featuring the wrong type of content for your podcast
Episode 112 kicks off a special 12-Part miniseries here on Podcasting Strategy Simplified, entitled 12 Things Business Owners Get Wrong With Podcasting.
After listening to Part 1 of this miniseries, you'll understand:
✅ Why "great guests" are not always the key to audience growth
✅ The reason good conversations are key (and what you need to do to facilitate them)
✅ Why you may need to change up your strategy altogether (depending on your goals)
✅ How solo content can unlock the growth necessary to drive results for your business
PART 1: Why Does My Podcast Have Great Guests, But No Audience?
THE ISSUE: Business owners leveraging podcasting to grow their business believe all guests will share their episode once it goes live.
THE REALITY: If you feature guests on your business podcast and they don't promote their episodes when they go live, I have some news you probably don't want to hear: it's your fault.
In most cases, business owners who bring guests on their podcast don't take the proper steps towards networking and building a relationship with their guest, thus leaving the doors of opportunity shut and giving guests more reasons to not share their episodes when they're published.
It's Episode 113 of Podcasting Strategy Simplified and it's Part 2 in our special 12-Part miniseries entitled 12 Things Business Owners Get Wrong With Podcasting.
After listening to Part 2 of this miniseries, you'll understand:
✅ Why 9 out of 10 times, it's on you if your guest doesn't share their episode
✅ Why business owners should focus more on solo content than guest-driven content anyway
✅ How to use your podcast as a powerful networking tool for your business
✅ What to say to your guests after a great interview to being building a meaningful, lucrative relationship
PART 2: Why Aren't My Podcast Guests Promoting Their Episodes?
THE ISSUE: Business owners are sharing clips from their podcast expecting each of them to generate high-quality leads.
THE REALITY: If you want your podcast clips to generate leads for your business, you have to ensure you're optimizing them for exactly that.
You can't just share clips and expect people to take the next step if you don't provide them with the next step to take.
In Episode 114 of Podcasting Strategy Simplified, it's Part 3 in our 12-Part series entitled 12 Things Business Owners Get Wrong With Podcasting and today, we're covering how to get more mileage out of your short-form video clips for each episode.
After taking in Part 3 of this miniseries, you'll understand:
✅ How short-form clips raise awareness for your podcast (and, in some cases, give the consumer everything they need)
✅ Why just posting clips as is won't get the job done
✅ What you need to do with your clips to optimize them for lead generation
PART 3: Why Aren't My Podcast Clip Generating Leads?
THE ISSUE: Business owners believe their podcast needs to generate a large number of downloads in order to produce results.
THE REALITY: Your business podcast doesn't need millions of downloads to be successful. Nor does it need thousands.
If you do things right, your podcast will attract engaged listeners that will help you achieve your business goals.
Welcome to Episode 115 of Podcasting Strategy Simplified. It's Part 4 in our 12-part miniseries entitled 12 Things Business Owners Get Wrong With Podcasting and today, I'm zeroing in on how many download numbers a business podcast needs to be successful.
After listening to Part 4 in this miniseries, you'll understand:
✅ The most common misconception when it comes to download metrics
✅ Why it's imperative you understand what the download metric means to your success before you ever start a show
✅ When having a large amount of downloads actually does matter
✅ How to evaluate download numbers for your business (and why you need to focus on who's already shown up, not who hasn't arrived yet)
PART 4: How Many Downloads Does a Business Podcast Actually Need?
THE ISSUE: Business owners believe publishing new content on a consistent basis is the only thing that matters.
THE REALITY: Consistency is a key element of podcasting, but if you're consistently putting the wrong message in front of your audience, gaining traction and getting optimal results from your podcast becomes increasingly difficult.
In Episode 116 of Podcasting Strategy Simplified, it's Part 5 in the 12 Things Business Owners Get Wrong With Podcasting series and I'm breaking down what you need to focus on to make sure you're delivering the right message to your audience.
After taking in Episode 116, you'll understand:
✅ What consistency brings to your podcasting efforts (and why it's one of the hardest hurdles to clear)
✅ Why delivering the wrong message negates the positive effects of consistency
✅ Your podcast isn't broken, but your content strategy may need recalibrating
✅ How to get your messaging dialed in so every episode impacts listeners and generates results
PART 5: Why Isn't Publishing Consistently Fixing My Podcast?
THE ISSUE: Business owners believe having a podcast will instantly produce new leads for their business.
THE REALITY: Your business podcast is a powerful content engine that can bring high-quality leads inside your ecosystem.
But to make this happen effectively and efficiently, you need to ensure your podcast is optimized properly.
In Episode 117 of Podcasting Strategy Simplified, it's Part 6 in our 12-part series 12 Things Business Owners Get Wrong With Podcasting and I'm sharing insights into why your podcast isn't generating leads and what you need to do to make that happen.
After taking in Episode 117, you'll understand:
✅ Why you need to prove your a viable force with your podcast before you see real results
✅ What you're most likely missing that's preventing you from generating leads with your podcast (and the ancillary content your podcast produces)
✅ How to set your listeners up for a friction-free transition to the next step your customer journey
✅ The power of featuring ONE consistent, singular Call To Action in each episode you publish
PART 6: Why Isn't My Podcast Generating Leads?
THE ISSUE: Business owners thinking "big things" should happen whenever they publish a podcast episode
THE REALITY: Building a podcast isn't just about the episode you release this week. It's about building a valuable, results-driven catalog that serves as an asset to those who enter into your pipeline.
Once someone consumes your content, there are a number of things they can do next...and often times, that's totally up to you.
Episode 118 is Part 7 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and I'm sharing the multitude of actions a consumer can take once they listen to your content.
After taking in Episode 118, you'll understand:
✅ Why you can't expect miracles to happen when you publish new episodes
✅ How to properly optimize your podcast to guide your audience where you want them to go
✅ Why you need to be patient with some audience members (because it takes them much longer to make a buying decision)
✅ How to focus on what you can control and continue amplifying your message so the right people hear it
✅ The value of the skills you sharpen by consistently creating new content
PART 7: What Should Happen After Someone Listens to My Podcast?
THE ISSUE: Business owners overwhelm themselves by trying to market their podcast content on every platform and network available
THE REALITY: Marketing your podcast doesn't need to be as complicated as you think. In fact, there are a number of ways to simplify your efforts and still expose your podcast content to the right people.
In Episode 119 of Podcasting Strategy Simplified, it's Part 8 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and I'm breaking down how to not get overwhelmed with your podcast marketing efforts and, instead, employ a simple but impactful strategy that spreads the word about your podcast without making you feel like you're never taking a break.
After listening to Episode 119, you'll understand:
✅ Why less can be more (and save you a ton of time in the process)
✅ How to cut back on the number of social media accounts you're trying to utilize (and get more from the ones you do choose to focus on)
✅ Why Podcast SEO is your friend (and will help you save time marketing your show as well)
✅ Another form of marketing your podcast that isn't social media (and will allow you to eliminate social media altogether if you'd like)
PART 8: Why Does Podcast Marketing Feel Like a Second Full-Time Job?
THE ISSUE: Business owners feel audience growth is automatic and should happen before they've proven themselves as a trusted commodity
THE REALITY: Growing an audience takes time, but there are plenty of things you can do while you're growing that audience to make all your efforts worth your while.
Whenever you bring podcasting into your business and marketing practices, growing an audience is always going to be part of it.
But it's important to understand what audience growth means for you, as well as how download numbers impact your efforts and what your ultimate goals are for leveraging the podcast medium.
In Episode 120 of Podcasting Strategy Simplified, it's Part 9 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and I'm sharing the smartest ways to look at audience growth for your brand's podcast.
After taking in Episode 120, you'll understand:
✅ Why you should never feel entitled to audience growth (and how consistency will help you earn it)
✅ How to grow your audience exponentially by starting with ONE LISTENER/VIEWER who needs to feel the impact of your message
✅ What you should be focused on for the first six months of your podcast (and why it has absolutely nothing to do with download numbers)
✅ Why defining what audience growth means to you needs to be a crucial part of your podcasting strategy
PART 9: Should My Business Podcast Even Be Trying to Grow An Audience?
THE ISSUE: Business owners believe their audience should automatically become clients just by listening to their podcast
THE REALITY: Your podcast is top of funnel - a conduit that introduces people to your brand, your solution, and to you as the resource that can solve their problem.
And while some listeners may choose to buy from you quickly, others may take more time to arrive at that buying decision.
That's why it's critical for you to create content that's focused on your zone of genius - so you stay connected and engaged AND you have plenty of content to repurpose to check other marketing and content boxes within your business.
In Episode 121, it's Part 10 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and today, I'm breaking down why your listeners aren't immediately becoming customers (and what you need to do to keep them in your pipeline so they become customers when the time is right for them to buy).
After taking in Episode 121, you'll understand:
✅ Why your podcast is a critical piece of your marketing funnel, but not something that instantly turns someone into a customer
✅ How to build valuable content that brings people closer to your brand
✅ How your podcast can warm someone up prior to connecting with you (so you don't have to do it on your sales calls)
✅ Why you need a strong sales process within your business (and why it's up to you -- not your podcast -- to do the closing)
PART 10: What Are People Listening to My Podcast, But Not Becoming Clients?
THE ISSUE: Business owners only evaluate download numbers when gauging the success of their podcast
THE REALITY: There are so many more success metrics to dig into (and many of them aren't related to numbers at all).
You've discovered Episode 122 of Podcasting Strategy Simplified and today, it's Part 11 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting. In today's opus, I'm sharing my thoughts on six metrics that play a much deeper role in the plight of your podcasting endeavors than you're probably giving them credit for.
After taking in Episode 122, you'll understand:
✅ Why we have a tendency to let numbers tell the whole story (but in reality, they're only telling a small portion of it)
✅ How a dialed-in message will help you produce better content (and lead to the numbers falling into place naturally)
✅ That the act of podcasting will help you improve intangible skills (and lead to the numbers falling into place naturally)
✅ Why your podcast content can play numerous roles on numerous platforms across your digital footprint (and lead to the numbers falling into place naturally)
Notice a theme developing?
PART 11: 6 Ways to Know Your Business Podcast Is Delivering Results
THE ISSUE: Business owners start a podcast with no clear vision of what it's for, what it can become, and how it can serve their business.
THE REALITY: If you want your podcast to serve as a true asset for your business, you need to treat it with the respect it deserves and utilize it in a way that serves your initiatives.
That requires a solid top-to-bottom strategy that becomes your GPS and guides you as you build trust and rapport with your audience. Once you showcase you have the answers they've been seeking, this is when they'll take the next step and become your customer.
In Episode 123 of Podcasting Strategy Simplified, it's Part 12 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and today, I'm sharing a simple blueprint for turning your podcast into an asset that delivers significant value to your company.
After listening to Episode 123, you'll understand:
✅ The critical questions you need to ask yourself before starting your podcast (this will be the foundation of your strategy)
✅ Why trying to podcast without clarity will ultimately lead to your show derailing before you experience any significant breakthroughs
✅ That the world has gone this long without your podcast...so it can wait a little longer for you to get everything together before launching
✅ The realistic and reasonable timeline you'll have working with me that will take you from strategy to launch
PART 12: How to Turn Your Podcast Into a Full-Fledged Business Asset