12 THINGS BUSINESS OWNERS GET WRONG WITH PODCASTING
This 12-part series is featured on my podcast, Podcasting Strategy Simplified, and takes a up-close look at common mistakes business owners make when they bring podcasting into their content mix. Each episode presents the main issue on the table, how business owners are looking at said issue through the wrong lens, and impactful tips and strategy you can utilize so you don't make the same mistakes in your podcasting efforts.
Listen, watch, and enjoy!
THE ISSUE: Business owners think "VIP" guests will automatically build their audience.
THE REALITY: If you're leaning into guest-driven content and it's not building your audience, one of two things may be happening:
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Your audience simply isn't jiving with your guests
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You're featuring the wrong type of content for your podcast
Episode 112 kicks off a special 12-Part miniseries here on Podcasting Strategy Simplified, entitled 12 Things Business Owners Get Wrong With Podcasting.
After listening to Part 1 of this miniseries, you'll understand:
✅ Why "great guests" are not always the key to audience growth
✅ The reason good conversations are key (and what you need to do to facilitate them)
✅ Why you may need to change up your strategy altogether (depending on your goals)
✅ How solo content can unlock the growth necessary to drive results for your business
PART 1: Why Does My Podcast Have Great Guests, But No Audience?
THE ISSUE: Business owners leveraging podcasting to grow their business believe all guests will share their episode once it goes live.
THE REALITY: If you feature guests on your business podcast and they don't promote their episodes when they go live, I have some news you probably don't want to hear: it's your fault.
In most cases, business owners who bring guests on their podcast don't take the proper steps towards networking and building a relationship with their guest, thus leaving the doors of opportunity shut and giving guests more reasons to not share their episodes when they're published.
It's Episode 113 of Podcasting Strategy Simplified and it's Part 2 in our special 12-Part miniseries entitled 12 Things Business Owners Get Wrong With Podcasting.
After listening to Part 2 of this miniseries, you'll understand:
✅ Why 9 out of 10 times, it's on you if your guest doesn't share their episode
✅ Why business owners should focus more on solo content than guest-driven content anyway
✅ How to use your podcast as a powerful networking tool for your business
✅ What to say to your guests after a great interview to being building a meaningful, lucrative relationship
PART 2: Why Aren't My Podcast Guests Promoting Their Episodes?
THE ISSUE: Business owners are sharing clips from their podcast expecting each of them to generate high-quality leads.
THE REALITY: If you want your podcast clips to generate leads for your business, you have to ensure you're optimizing them for exactly that.
You can't just share clips and expect people to take the next step if you don't provide them with the next step to take.
In Episode 114 of Podcasting Strategy Simplified, it's Part 3 in our 12-Part series entitled 12 Things Business Owners Get Wrong With Podcasting and today, we're covering how to get more mileage out of your short-form video clips for each episode.
After taking in Part 3 of this miniseries, you'll understand:
✅ How short-form clips raise awareness for your podcast (and, in some cases, give the consumer everything they need)
✅ Why just posting clips as is won't get the job done
✅ What you need to do with your clips to optimize them for lead generation
PART 3: Why Aren't My Podcast Clip Generating Leads?
THE ISSUE: Business owners believe their podcast needs to generate a large number of downloads in order to produce results.
THE REALITY: Your business podcast doesn't need millions of downloads to be successful. Nor does it need thousands.
If you do things right, your podcast will attract engaged listeners that will help you achieve your business goals.
Welcome to Episode 115 of Podcasting Strategy Simplified. It's Part 4 in our 12-part miniseries entitled 12 Things Business Owners Get Wrong With Podcasting and today, I'm zeroing in on how many download numbers a business podcast needs to be successful.
After listening to Part 4 in this miniseries, you'll understand:
✅ The most common misconception when it comes to download metrics
✅ Why it's imperative you understand what the download metric means to your success before you ever start a show
✅ When having a large amount of downloads actually does matter
✅ How to evaluate download numbers for your business (and why you need to focus on who's already shown up, not who hasn't arrived yet)
PART 4: How Many Downloads Does a Business Podcast Actually Need?
THE ISSUE: Business owners believe publishing new content on a consistent basis is the only thing that matters.
THE REALITY: Consistency is a key element of podcasting, but if you're consistently putting the wrong message in front of your audience, gaining traction and getting optimal results from your podcast becomes increasingly difficult.
In Episode 116 of Podcasting Strategy Simplified, it's Part 5 in the 12 Things Business Owners Get Wrong With Podcasting series and I'm breaking down what you need to focus on to make sure you're delivering the right message to your audience.
After taking in Episode 116, you'll understand:
✅ What consistency brings to your podcasting efforts (and why it's one of the hardest hurdles to clear)
✅ Why delivering the wrong message negates the positive effects of consistency
✅ Your podcast isn't broken, but your content strategy may need recalibrating
✅ How to get your messaging dialed in so every episode impacts listeners and generates results
PART 5: Why Isn't Publishing Consistently Fixing My Podcast?
THE ISSUE: Business owners believe having a podcast will instantly produce new leads for their business.
THE REALITY: Your business podcast is a powerful content engine that can bring high-quality leads inside your ecosystem.
But to make this happen effectively and efficiently, you need to ensure your podcast is optimized properly.
In Episode 117 of Podcasting Strategy Simplified, it's Part 6 in our 12-part series 12 Things Business Owners Get Wrong With Podcasting and I'm sharing insights into why your podcast isn't generating leads and what you need to do to make that happen.
After taking in Episode 117, you'll understand:
✅ Why you need to prove your a viable force with your podcast before you see real results
✅ What you're most likely missing that's preventing you from generating leads with your podcast (and the ancillary content your podcast produces)
✅ How to set your listeners up for a friction-free transition to the next step your customer journey
✅ The power of featuring ONE consistent, singular Call To Action in each episode you publish
PART 6: Why Isn't My Podcast Generating Leads?
THE ISSUE: Business owners thinking "big things" should happen whenever they publish a podcast episode
THE REALITY: Building a podcast isn't just about the episode you release this week. It's about building a valuable, results-driven catalog that serves as an asset to those who enter into your pipeline.
Once someone consumes your content, there are a number of things they can do next...and often times, that's totally up to you.
Episode 118 is Part 7 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and I'm sharing the multitude of actions a consumer can take once they listen to your content.
After taking in Episode 118, you'll understand:
✅ Why you can't expect miracles to happen when you publish new episodes
✅ How to properly optimize your podcast to guide your audience where you want them to go
✅ Why you need to be patient with some audience members (because it takes them much longer to make a buying decision)
✅ How to focus on what you can control and continue amplifying your message so the right people hear it
✅ The value of the skills you sharpen by consistently creating new content
PART 7: What Should Happen After Someone Listens to My Podcast?
PARTS 8-12
COMING SOON!