In-House Brand Podcasting

It goes without saying that companies and organizations with strong internal communication increase productivity, boost employee morale and engagement, and generate more lucrative results.

This isn't just my opinion. Numbers support this.

According to our friends at Simon & Simon:

More informed employees have a 77% higher work productivity than less informed workers
Effective team communication and collaboration increase employee retention by 4.5 times
Businesses lose a staggering $62.4M per year due to communication inefficiencies alone

In other words, bridging the gap between employees and company leadership and building a strong culture of cohesiveness is paramount to success...regardless of your company's size, mission, and structure.

Finding an innovative way to reach your employees is key. And today, more organizations are leaning into In-House Brand Podcasts to make this happen.

Why Launch an In-House Brand Podcast?

An In-House Brand Podcast is a production that's utilized internally throughout your organization to keep everyone on the same page. Podcasts are typically thought of as a means of outbound communication for brands to connect with current and potential customers, but this medium is equally as valuable inside your organization as well.

Most likely, your employees consume podcasts in some capacity. Therefore, you meet them where they are and give them the flexibility to listen in a number of settings: on their way to the office, on the road for sales calls, sales trips, at the gym, walking their dog, and much more.

A well-curated, strategic In-House Brand Podcast gives you the ability to:

Strengthen Internal Communication

Give your team members a direct link to top-level leadership while simultaneously connecting employees stationed in different branches, cities, countries, and remotely.

Elevate Onboarding & Orientation

Provide new hires with instant connection to your company's mission and values and set them up for success on their first day with engaging, informative podcast content.

Discuss Industry Trends & Innovations

Your industry is constantly evolving. Keeping your employees on the forefront of new developments and trends will keep them more productive and engaged in their work.

Improve Employee Engagement

More effective internal communication keeps employees engaged in their job because they know they play an integral role in the company's overall success.

Celebrate Milestones & Achievements

Shine a bright spotlight on the accomplishments of your team through your podcast. Anniversaries, achievements, awards...let everyone in your company know!

Implement Ongoing Training

An In-House Brand Podcast allows you to communicate new company initiatives quickly and effectively, bringing employees up to speed at a rapid pace.

In addition to the extensive benefits of enhanced internal communication, podcast content is extremely versatile.

That means each episode can be repurposed and serve multiple purposes, including but not limited to:

✅Videos for internal trainings and social media

✅Written content for newsletters, emails, and blogs

✅Information for webinars and presentations

✅Content for industry reports, white papers, and other publications

✅Digital copy to stimulate external company advertisements

Who's Leaning Into In-House Brand Podcasts?

*information courtesy of projectionsinc.com

American Airlines publishes and in-house podcast known as Tell Me Why, hosted by the company's Vice President of Global Communications. They also make their podcast episodes available publicly and cover topics like why certain decisions were made or the company's approach to various things.

TD Bank has an internal podcast called The Power of WOW. The podcasts are narrative-style and avoid the typical corporate talk. Instead, they focus on employees telling their stories and expressing emotions. The bank not only wanted to engage employees, but also help them better understand customers and realize the impact of their experiences to deliver better customer service.

Other well-known companies leveraging In-House Brand Podcasts to strengthen communication include Microsoft, Yelp, Expedia, TD Ameritrade, Northwestern Mutual, Loom, eBay, and RBC.

Let's Work Together to Build Your Podcast

Our goal is to serve as your trusted partner in building an In-House Brand Podcast that project's your voice, engages employees, and takes your company culture to undeniable levels.

You're not a full-time podcaster. So let our team do the heavy lifting for you!

We are on your side to handle all the important aspects of podcasting, including:

Strategy & Planning

The first step to any podcast is developing a sound strategy. We'll help you develop yours from A to Z to ensure branding, content, hosts, and more are on point.

Series & Episode Development

In partnership with you and your team, we'll plot out the direction of your series and guide you through developing outlines for each episode.

Production

From necessary equipment to recording environment to the actual creation of your episodes, your partners at Bombtrack Media will help you every step of the way.

Post-Production

Never edited a podcast? That's OK, you won't have to! Our team will provide full-service audio, video, & transcript editing and give you a high-quality final product.

Distribution

Depending on your objectives, we will help you distribute your podcast on a platform that's most accessible to every member of your organization.

Ongoing Development

The key to a successful podcast is consistency and continued creation. We'll help you develop an ongoing production schedule that fits your time and goals.

Let's Plan Your In-House Podcast

Take the first step towards elevating your organization's internal communications by filling out this form and discovering how Bombtrack Media can help you develop your In-House Brand Podcast strategy.