IF
If you're a business owner or coach, it's time to reverse engineer your take on podcasting.
To maximize podcasting for your business, there's only one to fly:
Building a podcast on the foundation of solid strategy means your brand's mission, vision, and goals will always be front and center. In other words, your podcast will be built to deliver results.
At Bombtrack Media, I am committed to Strategy First Podcasting - determining EXACTLY how podcasting will take your brand from unknown to undeniable, then executing that strategy on every conceivable level so your production serves as the catalyst to the ultimate brand experience!
START WITH STRATEGY,
GROW WITH CLARITY.
I'm Jason Cercone - Podcasting Strategy & Mindset Coach, Founder of Bombtrack Media, and experienced podcast professional with over 11 years experience in this industry on my resume.
My mission is to help you simplify your podcasting efforts - from understanding the basics to building a podcast infrastructure that supports your brand goals, marketing initiatives, and KPIs.
I've spent the last decade learning the ins and outs of podcasting - hosting my own shows, guesting on others, and helping leaders and professionals leverage this medium with confidence and clarity.
Today, I'm a Strategy & Mindset Coach for business owners and coaches - serving as your trusted partner in utilizing the podcast medium to fuel brand-bolstering results. I emphasize my decade+ of time in this industry to help you leverage podcasting to effectively and efficiently gorw your business.
By focusing on Strategy First, we'll discover how podcasting will work for your brand, helping you achieve the goals you've established across the board.
You're just moments away from unlocking the doors to success for your brand. And podcasting strategy is the key.
Charlie Krebs, Host of Soft Skills: Strong Results
"Jason’s Podcasting Strategy Accelerator helped me understand the value of podcasting and the far-reaching effects it could have on my business. Over the course of our meetings, Jason made me realize I had more skills that could benefit my podcasting than I ever imagined; this boosted my confidence considerably. Most importantly, his questions on my reasons for podcasting helped me re-envision the purpose for which I started my speaking career. I had struggled with what I was promoting and, by the end of our core strategy sessions, I realized my vision all along had been to promote the power of soft skills. My time exploring podcasting ended up clarifying my reason for being in business."
What Strategy First Podcasting Accomplishes For Your Brand
At Bombtrack Media, I take pride in helping you simplify your efforts while reverse engineering the "standard" approach to podcasting. Instead of starting a podcast and hoping it stimulates growth in your business, I help you discover what's most important for your business to succeed. Then, we strategically implement podcasting initiatives to achieve your goals and amplify your message. Why is this the most logical approach? Because it allows you to:
Focus on What Matters Most
Trying to have the world's biggest podcast is useless. Serving your customers and standing out in your niche is what counts. You need a strategy that helps you check the boxes that matter.
Create With Confidence & Clarity
When you lean into podcasting with purpose, it shows. Your message is clearer, your conversations are more engaging, and production workflows are more efficient and results-driven.
Eliminate Stress & Burnout
A big reason so many podcasts fail is creators putting too much stress on themselves due to lack of strategy. Emphasizing Strategy First eliminates burnout and keeps you engaged.
Skyrocket Your Brand Results
Your goal is not to become the next Joe Rogan. It's to make your brand stand out on numerous platforms. A well-curated, strategic podcasting approach is your ticket to making this happen.
Podcasting Strategy Services
At Bombtrack Media, I live and breathe podcast strategy paired with simple, guided coaching to ensure you maximize your time.
I also pride myself on effective communication, building genuine trust in all my business relationships, and ensuring you're set up to achieve the best possible results.
I've built a focused selection of podcasting strategy coaching programs designed to serve your specific needs (regardless of where you're at on your podcast journey), including:
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My signature Podcasting Strategy Accelerator that addresses EVERY aspect of podcast implementation and execution for your brand from A to Z
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90-Minute Strategic Coaching Modules dedicated to specific aspects of podcasting, designed to develop skills, strengthen confidence, and enhance your podcasting practices
"I appreciated the opportunity to participate in our Podcasting Strategy Accelerator with Jason. From the comprehensive questionnaire ahead of our in-person session to the VIP Strategy Day to exceptional ongoing coaching, Jason ensured our team was engaged, involved, and well-prepared.
At the start of our VIP Strategy Day, he provided us with a detailed agenda to manage the time and did pulse-checks to ensure we were on track. Jason took time to ensure we were well-versed on what it means to have a podcast and why "thinking like a podcaster" would be essential to our success.
He also made sure we had the right expectations of time commitment and equipment. After the session, he provided a detailed summary, recommended equipment lists, and confirmed the next steps. I was thrilled to have had this opportunity and look forward to working with Jason on our podcast."
Lorie Davis, Co-Host of Compliance Deconstructed
Your Most Critical Brand Needs: ✅ SOLVED
Imagine a world where all of your top-tier business initiatives are clearly defined and goals are met with plenty of time to spare.
✔ Needle-moving marketing and brand initiatives are executed promptly
✔ Engaging, client-attracting content is built with precision and efficiency
✔ Clear focus on KPIs and scaling is prioritized consistently
✔ Active communication with your customers is present at every juncture
✔ Spending more time doing what you love is not just a pipe dream
All of this is realistic and within your grasp when you adopt a thoughtful, results-driven podcasting strategy into your brand.
The podcast medium hasn't exploded by accident. It's exploded because of the opportunities it creates for those who:
💥 Put strategy in front of "spraying and praying"
💥 Put mindset in front of metrics
💥 Put brand results in front of becoming famous
If this sounds like you, we've got plenty to talk about.
It's time to take the first step.
⬇️ ⬇️ ⬇️
Book a Free Strategy Call Today
In order to determine the best way for us to work together, we first need to discuss your vision, goals, and expectations.
Prior to your Free Strategy Call, you'll gain access to my Brand Strategy Reality Check - a 10-point assessment built to help you identify key gaps in your business where podcasting can fit and help you grow.
Once you complete your assessment, your Strategy Call will cover:
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Your brand - what you do and why you do it
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The primary pain you solve for your customers and clients
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Current business gaps you identified during your assessment
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Goals and expectations you've set for your business
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What method(s) of podcasting make the most sense for your business
Let's get to work.
Frequently Asked Questions
Why should I focus on podcasting strategy first?
Ever try to get someplace you've never been without directions? I'll bet you did...and it didn't go very well. Trying to navigate the uncharted waters of podcasting without building a strategy is a surefire recipe for disaster. You can create content and throw it at the wall to see if it sticks. OR you can have a full grasp on what you need to accomplish with your efforts, then create with clarity, confidence, and purpose. This puts emphasis on your brand goals and how you position yourself in your niche. Don't travel down this path blindly when there's a fully-functioning GPS at your disposal!
Why should I invest in podcasting strategy services with Bombtrack Media?
My podcasting strategy services were built on over a decade of experience and are designed to deliver clarity to your creative efforts, as well as the overall direction of your brand. If you've never podcasted before, you'll benefit immensely from having an experienced professional on your side. And if you have, amping up the strategy behind your production will only help your cause. Podcast creation features a lot of moving parts...and having someone to help you navigate the roads ahead will put you in position to achieve your goals faster and more effectively.
How can the podcast medium benefit my brand?
There is no blanket answer to this question. Every brand has different needs, goals, and objectives. That said, leveraging podcasting has advantages and benefits for companies, brands, entrepreneurs, and leaders of all shapes and sizes. The key is determining the best way to capitalize on the medium so it serves you and delivers an adequate return on your investment. And the only way to do this with clarity is to adopt Bombtrack Media's Strategy First approach.
Do I need to produce podcasts every week to be successful?
Absolutely not! One of the common misconceptions of podcasting is there's only one way to produce your show. That's a fallacy. You need to lean into podcasting in a way that fits your schedule, brand objectives, and content creation needs - and that looks different for every brand. Focusing on Strategy First will help you identify YOUR best course of action.
How do I monetize my podcast?
The typical answer you'd expect to read here is build an audience, get sponsorships, and run ads, right? But when you're a business using a podcast to communicate how you solve problems for your customers, your products, services, and goods become the monetization. Don't get me wrong, ads and sponsorships can work as well, but they're not the only way to monetize. There are several ways to skin the cat...and this is what developing a solid podcasting strategy will reveal to you.