When It Comes to Podcasting, You're Being Lied to.
To put it bluntly, most brands who start a podcast don't make it beyond 5-10 episodes (to the tune of roughly 90%). That means for every one podcast that succeeds, nine fade away before they ever get off the ground.
Why? Because they lack the one thing that makes or breaks ALL podcasts:
Strategy.
At Bombtrack Media, I am committed to Strategy First - determining EXACTLY how podcasting can take your brand from unknown to undeniable, then executing that strategy on every conceivable level.
Instead of saying, "Hey, you should start a podcast," we'll collectively examine your mission, vision, and goals and apply critical aspects of podcasting to your existing practices to ensure your production serves as the catalyst to the ultimate brand experience!
Charlie Krebs, Host of Soft Skills: Strong Results
"Jason’s VIP Strategy Day helped me understand the value of podcasting and the far-reaching effects it could have on my business. Over the course of our meeting, Jason made me realize I had more skills that could benefit my podcasting than I ever imagined; this boosted my confidence considerably. Most importantly, his questions on my reasons for podcasting helped me re-envision the purpose for which I started my speaking career. I had struggled with what I was promoting and, by the end of my VIP Day with him, I realized my vision all along had been to promote the power of soft skills. My day exploring podcasting turned out to be a day that clarified my reason for being in business."
I'm Jason Cercone - Podcasting Strategist, Founder of Bombtrack Media, and experienced podcast professional with over 11 years experience in this industry on my resume.
I've spent the last decade learning the ins and outs of podcasting, experiencing the growth, change, and evolution of this medium for businesses first-hand. I've hosted my own podcasts, been a guest on numerous shows, and helped others leverage this medium with confidence and clarity.
Today, I specialize in podcasting strategy for brands and businesses of all sizes, serving as your trusted partner in utilizing this medium to fuel your brand results. I emphasize my decade+ of time of succeeding (and failing) in this space to help you use podcasting to transform listeners into leads, leads into customers, and customers into brand advocates.
By focusing on Strategy First, we'll uncover how podcasting will work for your brand, helping you achieve the goals you've established across the board.
When you lean into an approach fit for your specific needs, you enhance your brand message on a larger scale, establish trust and authority in your niche, and accomplish your brand's growth, marketing, and content goals with much more confidence...all while saving time, money, and undue stress.
You're just moments away from unlocking the doors to success for your brand. And podcasting strategy is the key. Click below and let's chat!
Why Does Strategy First Matter?
In order to tackle your podcast endeavors with confidence, it's imperative you build a solid foundation on which to grow.
And to do that effectively, you need to identify the best way podcasting can be utilized to accomplish your goals - whether it be in marketing, visibility, communication, thought leadership, lead generation, or elsewhere.
You can't elevate your brand by simply starting a podcast. You have to establish exactly what you want to accomplish and build a podcast that serves your needs.
That looks different for EVERY brand. Let's break it down:
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Q: Want to establish authority and thought leadership?
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A: A traditional weekly podcast emphasizing solo content will help you make it happen.
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Q: But what if you don't have time to do a weekly podcast?
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A: Perhaps a season or series-based production is more your speed.
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Q: Want to make create digital marketing assets more efficiently?
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A: A podcast built with strategic content repurposing in mind is the ticket.
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Q: Want to attract more leads into your sales funnel?
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A: Doing a Private Podcast versus a traditional one makes more sense.
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Q: Want to strengthen communication within your company?
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A: An internal podcast available only to those within your organization is a wonderful way to fly.
There are numerous ways to bring podcasting into your practices.
But you'll never know which approach makes the most sense until you identify your needs, establish your goals, and build a strategy that will turn your vision into reality.
What Strategy First Podcasting Accomplishes For Your Brand
At Bombtrack Media, I take pride in helping you reverse engineer the "standard" approach to podcasting. Instead of "starting a podcast and seeing what it does," I work with you to discover what's most important...then strategically lean into podcasting to achieve those initiatives. Why is this the most logical approach? Because it allows you to:
Focus on What Matters Most
Trying to have the world's biggest podcast is useless. Serving your customers and standing out in your niche is what counts. You need a strategy that helps you check the boxes that matter.
Create With Confidence & Clarity
When you lean into podcasting with purpose, it shows. Your message is clearer, your conversations are more engaging, and production workflows are more efficient and results-driven.
Eliminate Stress & Burnout
A big reason so many podcasts fail is creators putting too much stress on themselves due to lack of strategy. Emphasizing Strategy First eliminates burnout and keeps you engaged.
Skyrocket Your Brand Results
Your goal is not to become the next Joe Rogan. It's to make your brand stand out on numerous platforms. A well-curated, strategic podcasting approach is your ticket to making this happen.
Podcast Strategy Services
At Bombtrack Media, I live and breathe podcast strategy.
I also pride myself on effective communication, building genuine trust in all my business relationships, and ensuring you're set up to achieve the best possible results.
I've built an impactful suite of podcasting strategy services designed to serve your specific needs (regardless of where you're at on your podcast journey), including:
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My signature Podcasting Strategy VIP Day that addresses EVERY aspect of podcast implementation and execution for your brand from A to Z
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In-depth Podcasting Strategy Coaching & Consulting designed to give you professional guidance in all aspects of your podcasting endeavors (available in short-term and long-term packages)
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Next Step Planning & Support to ensure your time and efforts are maximized and all your podcasting needs are satisfied
Working in lockstep with you and your brand to build your strategy allows us to determine the most beneficial ways for you to proceed.
Once your strategy is built, you'll walk away with absolute clarity, driven purpose, and a top-to-bottom game plan for podcasting to serve as a key component in your business practices!
"I appreciated the opportunity to participate in our Podcast Strategy VIP Day recently. From the comprehensive questionnaire ahead of the in-person session to the actual VIP Day itself, Jason ensured that the team was engaged, involved, and well-prepared. At the start of our VIP Day, he provided us with a detailed agenda to manage the time and did pulse-checks to ensure we were on track.
Jason took time to ensure we were well-versed on what it means to have a podcast and why "thinking like a podcaster" would be essential to our success. He also made sure we had the right expectations of time commitment and equipment.
After the session, he provided a detailed summary, recommended equipment lists, and confirmed the next steps. I was thrilled to have had this opportunity and look forward to working with Jason on our podcast."
Lorie Davis, Co-Host of Compliance Deconstructed
Your Most Critical Brand Needs: ✅ SOLVED
Imagine a world where all of your top-tier initiatives are clearly defined and goals are met with plenty of time to spare.
✔ Needle-moving marketing and brand initiatives are executed promptly
✔ Engaging, client-attracting content is built with precision and efficiency
✔ Clear focus on KPIs and scaling is prioritized consistently
✔ Active communication with your customers is present at every juncture
✔ Spending more time doing what you love is not just a pipe dream
All of this is realistic and within your grasp when you adopt a thoughtful, results-driven podcasting strategy into your brand.
The podcast medium hasn't exploded by accident. It's exploded because of the opportunities it creates for those who:
💥 Put strategy in front of vanity metrics
💥 Put planning in front of "spraying and praying"
💥 Put brand results in front of becoming famous
If this sounds like you, we've got plenty to talk about.
It's time to take the next step.
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Book a Free Discovery Call Today
In order to determine the best way for us to work together, we first need to discuss your vision, goals, and expectations.
During Your Free Discovery Call, we'll discuss:
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Your brand - what you do and why you do it
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The primary pain you solve for your customers and clients
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Your current struggles with growing your brand
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Why you feel podcasting makes sense for your business
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Goals and expectations you have for adopting podcasting into your practices
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Important next steps
Ready to get started? I'm looking forward to speaking with you!
Frequently Asked Questions
Why should I focus on podcasting strategy first?
Ever try to get someplace you've never been without directions? I'll bet you did...and it didn't go very well. Trying to navigate the uncharted waters of podcasting without building a strategy is a surefire recipe for disaster. You can create content and throw it at the wall to see if it sticks. OR you can have a full grasp on what you need to accomplish with your efforts, then create with clarity, confidence, and purpose. This puts emphasis on your brand goals and how you position yourself in your niche. Don't travel down this path blindly when there's a fully-functioning GPS at your disposal!
Why should I invest in strategy services with Bombtrack Media?
Bombtrack Media's Podcasting Strategy VIP Day and Podcasting Strategy Coaching & Consulting programs are designed to deliver clarity to your creative efforts, as well as the overall direction of your brand. If you've never podcasted before, you'll benefit immensely from having experienced professionals on your side. And if you have, amping up the strategy behind your production will only help your cause. Podcast creation features a lot of moving parts...and having someone to help you navigate the roads ahead will put you in position to achieve your goals faster and more effectively.
How can the podcast medium benefit my brand?
There is no blanket answer to this question. Every brand has different needs, goals, and objectives. That said, leveraging podcasting has advantages and benefits for companies, brands, entrepreneurs, and leaders of all shapes and sizes. The key is determining the best way to capitalize on the medium so it serves you and delivers an adequate return on your investment. And the only way to do this with clarity is to adopt Bombtrack Media's Strategy First approach.
Do I need to produce podcasts every week to be successful?
Absolutely not! One of the common misconceptions of podcasting is there's only one way to produce your show. That's a fallacy. You need to lean into podcasting in a way that fits your schedule, brand objectives, and content creation needs - and that looks different for every brand. Focusing on Strategy First will help you identify YOUR best course of action.
How do I monetize my podcast?
The typical answer you'd expect to read here is build an audience, get sponsorships, and run ads, right? But when you're a brand using a podcast to communicate how you solve problems for your customers, your products, services, and goods become the monetization. Don't get me wrong, ads and sponsorships can work as well, but they're not the only way to monetize. There are several ways to skin the cat...and this is what developing a solid podcasting strategy will reveal to you.
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